pk44 Privacy Policy – How We Protect Your Personal Data

1. Who We Are

This Privacy Policy is published by pk44 ("pk44," "we," "us," or "our"), the operator of the online gaming and sports betting platform accessible at pk44.lat. pk44 acts as the data controller in respect of the personal data collected from users of its platform, meaning pk44 determines the purposes and means of processing your personal information.

Our platform offers cricket betting, live casino games, slot games, fishing games, and related entertainment products to adult users in Pakistan and other permitted jurisdictions. The collection and processing of personal data is an integral and necessary part of delivering these services securely and in compliance with applicable legal obligations.

If you have any questions about this Privacy Policy or about how your personal data is handled by pk44, you may contact our data protection team at the address provided in Section 13 of this document.

2. Personal Data We Collect

pk44 collects personal data from users through various means, including directly when you register an account or interact with our services, automatically when you use our platform, and from trusted third parties in limited circumstances. The categories of personal data we collect include:

2.1 Registration Data

When you create a pk44 account, we collect the information you provide during the registration process, which typically includes your full legal name, date of birth, Pakistani mobile number (MSISDN), chosen username, and account password (stored in hashed form). We may also collect an email address if provided.

2.2 Identity Verification Data (KYC)

To comply with anti-money laundering obligations and responsible gaming requirements, and to verify your eligibility to use the pk44 platform, we collect identity verification documentation. This may include a copy of your National Identity Card (CNIC), passport, proof of address documentation, and, where required, documentation evidencing the ownership of your payment method. This data is processed and retained in accordance with applicable legal requirements.

2.3 Financial Transaction Data

We collect data relating to deposits and withdrawals made through your pk44 account. This includes the payment method used (e.g., Easypaisa account identifier, JazzCash number, bank account details, or USDT TRC20 wallet address), transaction amounts in PKR, transaction dates and times, and payment reference numbers. This information is necessary to process payments and to satisfy our financial compliance obligations.

2.4 Gaming Activity Data

We collect data about your activity on the pk44 platform, including bets placed, games played, game session duration, wagering amounts, win and loss history, and bonus usage. This data is used for account management, responsible gaming monitoring, fraud detection, and platform improvement purposes.

2.5 Technical & Device Data

When you access the pk44 platform, we automatically collect technical information about your device and connection, including your IP address, browser type and version, operating system, device identifier, screen resolution, and referring URL. This information is used for security monitoring, fraud prevention, and platform optimisation.

2.6 Communications Data

If you contact pk44 customer support or submit a formal complaint, we collect and retain records of that communication, including the content of messages sent to and from you. This data is used to manage your enquiry and improve our customer service.

3. How We Use Your Personal Data

pk44 uses the personal data we collect for the following purposes:

• Account management: Creating and maintaining your pk44 account, processing your login credentials, and enabling you to access platform features.
• Service delivery: Processing bets, settling game outcomes, crediting and debiting your account balance, and processing deposit and withdrawal transactions.
• Identity verification: Verifying your age (18+) and identity in compliance with our KYC obligations, and preventing account fraud and identity theft.
• Responsible gaming: Monitoring gaming activity for signs of problem gambling behaviour, enforcing deposit limits and self-exclusion requests, and administering pk44's responsible gaming programme.
• Fraud prevention & security: Detecting, investigating, and preventing fraudulent activity, money laundering, bonus abuse, and other prohibited conduct on the pk44 platform.
• Legal compliance: Meeting our obligations under applicable anti-money laundering, counter-terrorism financing, and data protection laws.
• Customer support: Responding to your queries, complaints, and requests for assistance.
• Platform improvement: Analysing aggregated usage data to improve the performance, features, and user experience of the pk44 platform.
• Communications: Sending you account-related notifications, security alerts, and, where you have opted in, promotional communications about pk44 offers and features.

4. Legal Basis for Processing

pk44 processes your personal data under the following legal bases:

• Performance of a contract: Processing necessary to create and manage your account and to deliver the betting and gaming services you have subscribed to.
• Legal obligation: Processing required to comply with applicable laws, including KYC/AML obligations and responsible gaming regulatory requirements.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and service improvement, where such interests are not overridden by your privacy rights.
• Consent: Processing for promotional marketing communications, where you have provided explicit opt-in consent. You may withdraw marketing consent at any time.

5. Cookies & Tracking Technologies

The pk44 platform uses cookies and similar tracking technologies to provide functionality, maintain your session, and collect analytical data about platform usage. The categories of cookies we use include:

• Strictly necessary cookies: Essential to the operation of the pk44 platform, including session authentication cookies that keep you logged in during your active session. These cannot be disabled without affecting platform functionality.
• Functional cookies: Cookies that remember your preferences (such as language settings) to personalise your experience. These improve convenience but are not essential to core functionality.
• Analytical cookies: Cookies that collect anonymised or pseudonymised data about how users interact with the pk44 platform, helping us identify areas for improvement. These do not directly identify individual users.
• Security cookies: Cookies used for fraud detection and account protection, including those used to identify unusual device behaviour or login patterns.

You can manage cookie preferences via your browser settings. Please note that disabling certain cookies may affect your ability to use some features of the pk44 platform.

6. Data Sharing & Third-Party Disclosure

pk44 does not sell your personal data to third parties. We may share your personal data in the following limited circumstances:

• Payment processors: We share necessary financial data with Easypaisa, JazzCash, HBL, UBL, Meezan Bank, Bank Alfalah, and other payment service providers to process your transactions.
• Identity verification services: We may share identification data with third-party KYC verification providers for age and identity checks.
• Game providers: Game session data is shared with third-party game providers (such as PG Soft, Pragmatic Play, and Jili Games) to the extent necessary to deliver the game to you and settle game outcomes.
• Regulatory authorities & law enforcement: We will disclose personal data to government bodies, regulatory authorities, or law enforcement agencies where required by applicable law, court order, or regulatory mandate.
• Legal proceedings: We may share personal data with legal advisers or in the context of legal proceedings where necessary to protect the rights and interests of pk44.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of pk44's assets, user data may be transferred to the acquiring entity, subject to equivalent data protection obligations.

All third parties with whom pk44 shares personal data are required to handle that data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond the specific service they provide to pk44.

7. Data Security

pk44 implements a range of technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the pk44 platform.
• Encryption of sensitive data fields (including passwords and financial identifiers) at rest within our databases.
• Restricted access controls ensuring that personal data is accessible only to pk44 personnel and service providers with a legitimate need.
• Regular security assessments and penetration testing of platform infrastructure.
• OTP (one-time PIN) authentication for new device logins and sensitive account actions.
• Automatic session timeouts to reduce the risk of unauthorised access from unattended devices.

Notwithstanding these measures, no system is entirely immune to security risks. In the event of a data breach that poses a significant risk to your rights or interests, pk44 will notify affected users and applicable regulatory authorities in accordance with applicable legal requirements.

8. Data Retention

pk44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following indicative retention periods apply:

• Account data: Retained for the duration of your active account and for a period of at least five years following account closure, to comply with anti-money laundering record-keeping requirements.
• Transaction records: Retained for a minimum of five years from the date of each transaction, in compliance with applicable financial regulations.
• KYC documents: Retained for a minimum of five years following the end of the business relationship, or for such longer period as may be required by applicable AML legislation.
• Customer support communications: Retained for two years from the date of the last communication, or for such longer period as is necessary to resolve a formal complaint or legal claim.
• Technical/device data: Typically retained for up to twelve months for security and fraud prevention purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or permanently anonymised so that it can no longer be associated with an identifiable individual.

9. Your Privacy Rights

Subject to applicable law, you have the following rights in relation to the personal data that pk44 holds about you:

• Right of access: You may request a copy of the personal data pk44 holds about you. We will respond to valid access requests within 30 days.
• Right of rectification: You may request that inaccurate or incomplete personal data we hold about you be corrected. You may also update some of your account information directly via your pk44 account settings.
• Right of erasure: You may request the deletion of your personal data in certain circumstances, for example where it is no longer necessary for the purpose it was collected. Note that this right is subject to our legal retention obligations — we cannot delete data we are required by law to retain.
• Right to restriction: You may request that we restrict the processing of your personal data in certain circumstances, such as while a dispute about its accuracy is being resolved.
• Right to object: You may object to processing of your personal data based on pk44's legitimate interests. We will assess whether our interests override your privacy rights on a case-by-case basis.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing conducted prior to withdrawal.

To exercise any of these rights, please contact pk44 at the address set out in Section 13. We will verify your identity before processing any data rights request.

10. Children's Privacy

The pk44 platform is strictly intended for use by adults aged 18 and above. pk44 does not knowingly collect personal data from individuals under the age of 18. Age verification is a mandatory element of our KYC process, and we take all reasonable steps to prevent underage registration and access.

If pk44 becomes aware that personal data has been collected from a person under the age of 18, we will immediately close the relevant account, delete the associated personal data to the extent permitted by law, and report the matter to relevant authorities where required.

If you are a parent or guardian and believe that a minor has registered an account with pk44, please contact us immediately at the address in Section 13.

11. International Data Transfers

pk44 operates internationally and may transfer your personal data to servers or service providers located outside of Pakistan. Where such transfers occur, pk44 takes appropriate steps to ensure that your personal data receives a level of protection consistent with this Privacy Policy and with applicable data protection standards.

These steps may include entering into data transfer agreements with the recipient based on standard contractual clauses, or relying on other legally recognised transfer mechanisms. If you have questions about the international transfer of your personal data, please contact us at the address in Section 13.

12. Changes to This Privacy Policy

pk44 reserves the right to update or amend this Privacy Policy at any time. The date of the most recent revision is displayed at the top of this document. Where changes are material — meaning they significantly affect your rights or the way your data is used — pk44 will notify registered users via the contact details associated with their account at least 14 days before the changes take effect.

Your continued use of the pk44 platform following the effective date of any Privacy Policy update constitutes your acknowledgement of the revised policy. We encourage you to review this page periodically to stay informed of how we protect your personal data.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that pk44 holds about you, please contact our data protection team:

Email: [email protected]

Please include "Privacy Request" in the subject line of your email, along with your registered pk44 username and a clear description of your query or request. We will acknowledge your message within two business days and aim to resolve all privacy-related requests within 30 calendar days.

If you are not satisfied with pk44's response to a privacy concern, you may have the right to lodge a complaint with a relevant data protection authority in your jurisdiction.